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12 Best Platforms to Sell eBooks Online

Learn where to sell eBooks online and explore the best self-publishing and direct sales platforms. Reach more readers and maximize your earnings.

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You can sell eBooks on your own website or through dedicated eBook marketplaces and self-publishing platforms. Here are some of the most popular options:

Platform

Best For

Notes

Self-publishing eBooks

Largest eBook marketplace; sell on the Kindle Store worldwide.

Direct sales

Sell eBooks directly to your audience with minimal setup.

Self-publishing

Publish eBooks to Kobo’s global bookstore.

Apple users

Sell eBooks through the Apple Books Store.

Android users

Publish and sell eBooks on Google Play Books.

Wide distribution

Publish once and distribute to multiple retailers, including Kobo, Apple Books, and Barnes & Noble.

U.S. market

Sell eBooks through Barnes & Noble’s online bookstore.

Wide distribution

Popular self-publishing platform (now part of Draft2Digital).

Direct sales

Sell eBooks from your own storefront with built-in payment processing.

Creators

Sell eBooks alongside other digital products and subscriptions.

Printable and digital downloads

Popular for planners, journals, templates, and niche eBooks.

Your own online store

Sell eBooks directly using digital download apps.

Your own website

Sell eBooks directly from your WordPress site with full control.

Categories of eBook-selling platforms

  • Self-publishing marketplaces: Amazon KDP, Kobo Writing Life, Apple Books, Google Play Books, Barnes & Noble Press.
  • Digital product platforms: Gumroad, Payhip, Sellfy.
  • Your own website: WooCommerce, Shopify, Easy Digital Downloads.
  • Distribution services: Draft2Digital, Smashwords.

Which is best?

  • Maximum reach: Amazon KDP
  • Sell directly to your audience: Gumroad or Payhip
  • Full control over branding and profits: Your own website (WooCommerce or Shopify)
  • Publish to multiple bookstores at once: Draft2Digital

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